When I launched a YouTube channel a couple of months ago for video versions of my essays, I started inserting short parody ads into the episodes. My essays were serious, but the parodies were ridiculous and fun. At least to me.
Since these shorts have nothing much to do with the video essays — and function a bit like the cartoon shorts that used to run in theaters before movies many decades ago — I decided to set up a separate channel just for these shorts.
The whimsical conceit of the name and concept is that I’ve set up a factory to crank out silliness that is occasionally funny but always ridiculous and unnecessary. That’s why the logo shows film spooling onto a reel as it comes out of an old-fashioned industrial complex.

Good character matters far more than winning political arguments
The so-called ‘social contract’ just means ‘the rest of us own you’
Unexpected meeting forces me to believe I might fall in love again
This mortal life swings between lonely misery and loving paradise
Walls built to protect heart keep others from giving what we need
Primitive instincts: Why do we ‘fall in love’ with politicians?
Change sometimes happens slowly, not in the grand leap that we want
I just found out an ex got married – and I’m shocked to feel jealous
Visit from his dead parents shook father’s disbelief in supernatural