There are some things about myself that I’d rather not realize. This is one of them.
Facebook recently started sending me regular “report cards” about my posting performance.
“You’ve recently been posting less often,” it said. “Create new content to catch up.”
Catch up to what?
I don’t work for Facebook. Nobody is paying me to keep its users entertained. I have no obligation to feed its endless appetite for photos, videos, jokes, observations or essays. Yet the notification implied that posting regularly was somehow my responsibility — and it gently encouraged me to get back to work.
The message irritated me.
At first, I thought I knew why. Like most people, I don’t enjoy software telling me how to behave. The platform wants more content because more content keeps people scrolling, which benefits Meta. That much is obvious.
But after thinking about it for a while, I realized that wasn’t the real reason the notification bothered me.
The real reason was that it touched a nerve I didn’t want to acknowledge. I’ve become an unpaid sharecropper on the social media plantation — and I’ve let myself be brainwashed to crave the attention that the platforms promise me.

Best way to fight terror? Turn off your TV and get back to real life
Irony abounds when reader proves my point by trying to refute it
Shame and Fear still stand guard over my efforts to chase dreams
Rights or choices? It might be time to re-frame the debate
Our self-deception is attempt to justify whatever we do to others
If you’re sure what’s important, everything else seems trivial
Forced sterilization gets to heart of arrogant progressive agenda
Nightmarish dreams mean dead can continue to play mind games