There are some things about myself that I’d rather not realize. This is one of them.
Facebook recently started sending me regular “report cards” about my posting performance.
“You’ve recently been posting less often,” it said. “Create new content to catch up.”
Catch up to what?
I don’t work for Facebook. Nobody is paying me to keep its users entertained. I have no obligation to feed its endless appetite for photos, videos, jokes, observations or essays. Yet the notification implied that posting regularly was somehow my responsibility — and it gently encouraged me to get back to work.
The message irritated me.
At first, I thought I knew why. Like most people, I don’t enjoy software telling me how to behave. The platform wants more content because more content keeps people scrolling, which benefits Meta. That much is obvious.
But after thinking about it for a while, I realized that wasn’t the real reason the notification bothered me.
The real reason was that it touched a nerve I didn’t want to acknowledge. I’ve become an unpaid sharecropper on the social media plantation — and I’ve let myself be brainwashed to crave the attention that the platforms promise me.

Epiphany: Was it so bad that I used to work toward perfection?
I can’t help wanting to replay life with emotionally healthy parents
Face of a stalker? At Florida school, it’s ‘stalking’ to speak of karma
Abortion debate gives us lots of candidates for ‘Idiot of the Year’
It’s official: U.S. government debt no longer gets top rating from S&P
Super Suckers: Indy taxpayers take bath in red ink to build stadium
Some rewards are great enough to ignore risks and take big chances
Sometimes we don’t really notice perfect match ’til it’s far too late
Looking for truth in random noise? Or is there meaning for me in this?