When I launched a YouTube channel a couple of months ago for video versions of my essays, I started inserting short parody ads into the episodes. My essays were serious, but the parodies were ridiculous and fun. At least to me.
Since these shorts have nothing much to do with the video essays — and function a bit like the cartoon shorts that used to run in theaters before movies many decades ago — I decided to set up a separate channel just for these shorts.
The whimsical conceit of the name and concept is that I’ve set up a factory to crank out silliness that is occasionally funny but always ridiculous and unnecessary. That’s why the logo shows film spooling onto a reel as it comes out of an old-fashioned industrial complex.

Years later, I see that I was an outsider who could never fit in
Major parties compete to see who can tell the biggest lie about jobs
New command from the French state: ‘Thou shalt not say Facebook or Twitter on TV or radio’
Lives change in moments of truth when we stop lying to ourselves
In Northern Ireland, Obama attacks church schools as source of division
U.S. wasted $60 billion in war funds: Is anyone honestly surprised?
If you’re out of place somewhere, nobody’s going to be very happy
How could we take responsibility but avoid self-destructive shame?
Do political labels make things clear or just confuse everyone?