When I launched a YouTube channel a couple of months ago for video versions of my essays, I started inserting short parody ads into the episodes. My essays were serious, but the parodies were ridiculous and fun. At least to me.
Since these shorts have nothing much to do with the video essays — and function a bit like the cartoon shorts that used to run in theaters before movies many decades ago — I decided to set up a separate channel just for these shorts.
The whimsical conceit of the name and concept is that I’ve set up a factory to crank out silliness that is occasionally funny but always ridiculous and unnecessary. That’s why the logo shows film spooling onto a reel as it comes out of an old-fashioned industrial complex.

My need to rescue my child self fuels my urge to rescue animals
Would you have avoided mistakes if a psychic could’ve warned you?
Rush Limbaugh is just as partisan and ignorant as MSNBC’s Ed Schultz
Need for certainty is an internal tyranny that leads to the wrong path
Conflict pushes inner buttons to make me feel like child in trouble
Does your life feel wasted so far? Maybe your best is yet to come
Why did we slowly let them strip our neighborhoods of most trees?