When I launched a YouTube channel a couple of months ago for video versions of my essays, I started inserting short parody ads into the episodes. My essays were serious, but the parodies were ridiculous and fun. At least to me.
Since these shorts have nothing much to do with the video essays — and function a bit like the cartoon shorts that used to run in theaters before movies many decades ago — I decided to set up a separate channel just for these shorts.
The whimsical conceit of the name and concept is that I’ve set up a factory to crank out silliness that is occasionally funny but always ridiculous and unnecessary. That’s why the logo shows film spooling onto a reel as it comes out of an old-fashioned industrial complex.

Plans change and people hurt us, but we often need to start over
Hidden crisis of missing intimacy leaves many ‘together all alone’
Proposals to skip rent payments are rooted in magical thinking
As financial pain piles up, things just might turn ugly in America
In a culture that worships youth, we’re scared to look in a mirror
If you want to win a chess match, you have to play chess, not lecture the other players
The moon represents what I seek, but words are all I can offer now
As our heroes grow old and die, it’s a reminder of our mortality