When I launched a YouTube channel a couple of months ago for video versions of my essays, I started inserting short parody ads into the episodes. My essays were serious, but the parodies were ridiculous and fun. At least to me.
Since these shorts have nothing much to do with the video essays — and function a bit like the cartoon shorts that used to run in theaters before movies many decades ago — I decided to set up a separate channel just for these shorts.
The whimsical conceit of the name and concept is that I’ve set up a factory to crank out silliness that is occasionally funny but always ridiculous and unnecessary. That’s why the logo shows film spooling onto a reel as it comes out of an old-fashioned industrial complex.

Loving a depressed person means holding tightly on trips through hell
Great men who change the world rarely look impressive from start
Childhood programming trains us to wait for authority’s permission
What if we’re more talented than our inner fears allow us to admit?
As I quietly watch my world burn, I’m painfully aware this isn’t fine
We all know fairy tales aren’t true, but maybe we need such illusions
‘The moment we begin to seek love, love begins to seek us and save us’
Black Friday orgy of consumerism makes me very uncomfortable